Biti's Smart: A shoe can make kids smarter

Biti's Kids, a footwear brand, designed a smart shoe and paired smartphone app that allowed Vietnamese parents to monitor how much physical exercise their kids were doing, as part of their education.

Campaign details

Brand: Biti's / Biti's Kid Agency: Dentsu Redder

Strategy

'STUDY! STUDY! STUDY!' is believed to the only way to make kids' smarter in Vietnam. Most Vietnamese parents have their kids sitting on the school bench, after-school class chairs

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