Biti's Hunter: Street Hanoi launch

Biti's Hunter, a footwear brand, leveraged the diversity of the city of Hanoi to launch its new collection in Vietnam.

Campaign details

Brand: BITI'S HUNTERLead Agency: DENTSU REDDERRegion: APAC

Strategy

Objective

As a product line dedicated to celebrate Vietnamese streets and strengthening #ProudlyMadeinVietnam spirits, Biti's Hunter Street decided to launch a collection...