Biti's: A step forward

Biti, a shoe brand, launched a microsite as an online exhibition made up of 40 young and inspiring Vietnamese voices to celebrate the brand turning 40, reinforce Biti as an inspiring national brand and icon of progressiveness, connect with diverse communities, and introduce a new sub-platform under #ProudlyMadeinVietnam.

Campaign details

Brand: Biti'sAgency: dentsu RedderRegion: APAC




How to turn this 40 milestone, this exclusive celebration into something larger than itself, something all can share, celebrate and take pride in?

How to be in sync with our national-pride platforms that have been built over the years?

Target Audience

Vietnam has changed, and grown in everything, every field, every aspect of life, especially if we view it under a bigger time scale of 40 years - From 1982 to 2022, from when we...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands