Bitė Lietuva: Career UpDate

BITĖ, a telecommunications company, launched a campaign in Lithuania to stand out from the crowd and tap into a new pool of candidates.

Context for the project

Lithuania, like virtually all fast-growing countries today, is facing a record shortage of labour. There are over 60,000 job vacancies, the most in the last 30 years. With professionals in high demand, it is becoming difficult to get their attention in the usual ways. Even top employers like BITĖ - recently ranked one of the best employers in the Baltics for the third time in a row - have seen an unprecedented lack of applicants.

Realizing the situation will not change anytime soon, we explored options to stand out from the crowd and tap into a...

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