Bisto - Aah Night: how Bisto turned gravy granules into family togetherness
Principal Author: Peter Wilson – McCann Erickson Advertising
Contributing Author: Hitesh Mistry – Ninah Consulting
Founded on genuine consumer insight and a clear understanding of the needstates of modern families, this paper is a story of brand rejuvenation of that Great British invention: gravy. Bisto no longer played a relevant role in the lives of modern British families until the ‘Aah night’ campaign made the brand culturally resonant again by helping families to spend more dinner times together. Communications using familiar channels such as TV and...