BISSELL Homecare: Lift-Off - launch of a new vacuum cleaner range

Damien Millns

This case study describes an advertising campaign to promote and launch an innovative new floorcare appliance called Lift-Off to the UK retail trade and consumer markets.
Agency: MGAAuthors: Damien Millns

BISSELL Homecare – Lift-Off-Launch of a New Vacuum Cleaner Range

THE CLIENT:

Starting with the invention of the Carpet Sweeper in 1876, BISSELL Homecare has been a world leader in the home care industry. Innovations like deep cleaning, on-board heaters and micro-filtration technology have enabled BISSELL to remain one of the most sought after home care brands in the industry.

BISSELL's roots go back to 1876 when Anna and Melville Bissell owned a crockery shop in Grand Rapids Michigan, USA (BISSELL HQ is still there).

In the UK, BISSELL's presence spans 112 years...

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