Birds Eye Green Cuisine: Rebranding plant-based by powering Team GB

Birds Eye, a food brand, launched a campaign in the UK to increase awareness, attract flexitarian shoppers, find new ways to speak to more shoppers, drive consumption and keep the brand front and centre.

Executive Summary

The untapped power of plant-based

In 2021, the plant-based category was performing strongly, making it a challenge for new players to cut-through in the media and on shelf. Coupled with lingering perceptions concerning the nutritional...

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