Biofeedback and eye-tracking - the emotional and cognitive experience in store

Rosario Stingo and Francesco Gallucci

This paper provides key learnings of 'Parentesi', the project led by P&G Italy and 'Acqua e Sapone', the Italian drug specialist leader.

Biofeedback and eye-tracking – the emotional and cognitive experience in store

Rosario StingoProcter & Gamble, Italy

Francesco Gallucci1to1lab, Italy

OVERVIEW

This paper provides key learnings of “Parentesi”, the project led by P&G...

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