BioBidet: Making a splash during Prime Day lets BioBidet flush out the competition

BioBidet, the personal hygiene brand, positioned itself as one of the top bidet providers in the US.

Objectives

We contacted BioBidet about PR representation during the COVID-19 lockdown and the subsequent toilet papershortage. This should have been the perfect moment for BioBidet, but they shared that the initial enthusiasm for bidets was waning while their competition was winningthe PR battle.

PR presented BioBidet with a multi-step plan that would tackle the following objectives:

  • Reduce the squeamishness people have about using bidets
  • Make the case that bidets are the wave of the future
  • Position BioBidetas one of the top bidet providers in the USA
  • Ensure BioBidet is on-brand while maintaining an advocacy for better hygiene
  • Provide strategic communications...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands