Bing - Breaking the Google Habit: Time to Stop Searching and Start Deciding

JWT New York tried to break the Google habit in order to promote Microsoft's Bing. Google dominated the search market and prompted high levels of customer satisfaction.

Bing – Breaking the Google Habit: Time to Stop Searching and Start Deciding

JWT New York


We have a confession to make – something we have to get off our chest before we begin this tale. You see, though loyal to Bing from the outset of this project, every now and then we found ourselves searching the Web using Google. You heard us right. We essentially used Google to help make our Bing ads. We tried our hardest not to. But every now and then, without even thinking about it, we would...

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