BIMBO: The Greatest Guide to Jochos & Burgers

Bimbo, a food company, created The Greatest Guide to Jochos & Burgers to support business growth among street kiosks and food carts to ensure their permanence in the Mexican market and boost visits to the guide.

Campaign details

Title: The Greatest Guide to Jochos & BurgersBrand: BIMBOProduct: BIMBO bunsIdea: Vector B McCANNCountry: Mexico

Why is this work relevant for Creative Effectiveness?

Fighting the big guys with all the picante we have.

The Kraken, the Chingadera, the Sex Pistols. These are real stars of Mexican street food. Unique dishes that constitute a culinary adventure.

For BIMBO they represent 33% of their annual sales in the buns category.

But they were suffering the crisis from COVID and the economic impact from global fast food brands that were...

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