Bimbo: The Greatest Guide to Jochos & Burgers

Bimbo, a bakery, drew inspiration from Mexican traditions to create a fully generative search and signage system to put thousands of Mexico’s hamburger and hotdog stands on the foodies’ map.

Campaign video: Bimbo – The Greatest Guide to Jochos & Burgers

Read the full campaign case study

Selected creative: Bimbo – The Greatest Guide to Jochos & Burgers


Agency: Vector B Mexico City / Performance Art TorontoArt Direction: Eddi Aguirre / Alejandro TovarCategory Account Leadership: Esmeralda VelázquezCopywriting: Pamela TorresCreative Agency Leadership: Juan Luis ArteagaCreative Leadership Performance Art: Ian MackenzieCreative Leadership, Vector B: Elizabeth JuárezCreative:Benjamin Playford / Enrique Martínez / Gustavo Luna / Ian Mackenzie / Jess Willis / Manuel RuizAlsina / Montserrat Mora /...

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