The world's first fully-generative search and signage system designed to put 8,402 of Mexico's most creative hamburger and hotdog stands on foodies' map.
- Increase visibility and drive traffic to street food carts, shops, and stalls across Mexico.
- Recover 10% of sales participation in Special Channels.
In 2019, seven out of 10 hamburgers and nine out of 10 hotdogs consumed in Mexico were made with Bimbo buns. In the same year, street food vendors (dubbed "Special Channels") represented 33% of the company's total sales. But between 2020 and 2021, as eating patterns shifted through COVID...