Bimbo: Changarros por WhatsApp – how to quadruple your sales

Bimbo, a Mexican packaged food manufacturer, delivered the automation of their distribution system with a B2B campaign targeted at small shop owners, securing 85% adoption, regional rollout and the quadrupling of sales.


In Mexico, as in the rest of Latin America and the undeveloped countries where we have a presence, the traditional channel (changarros / mom-and-pops) represents around 63.2% of the sales volume of Grupo Bimbo, the largest bakery in the world....

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