Billson's: Rebrand

Billson’s, an Australian cordial brand, turned around an under-selling, dated product with an intelligent packaging redesign, earning a higher price-point and expanding the business.

Executive Summary

When a dilapidated traditional soft drinks factory, came up for sale in a small country town in Victoria, Australia, young couple Nathan & Felicity believed that brand design would be the key to reinventing the failing business into...