Billson's: Rebrand

Billson’s, an Australian cordial brand, turned around an under-selling, dated product with an intelligent packaging redesign, earning a higher price-point and expanding the business.

Executive Summary

When a dilapidated traditional soft drinks factory, came up for sale in a small country town in Victoria, Australia, young couple Nathan & Felicity believed that brand design would be the key to reinventing the failing business into a sustainable one.

After uncovering the building's history, they decided to create a brand that tapped into the business' history and heritage in order to:

  1. Secure distribution with the best quality local independent grocers in the Northeast Victoria region.
  2. Grow sales by 50% year-on-year (YOY) to reinvest into the business.
  3. Grow the brand significantly enough to enable innovation and growth...

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