Executive Summary
When a dilapidated traditional soft drinks factory, came up for sale in a small country town in Victoria, Australia, young couple Nathan & Felicity believed that brand design would be the key to reinventing the failing business into a sustainable one.
After uncovering the building's history, they decided to create a brand that tapped into the business' history and heritage in order to:
- Secure distribution with the best quality local independent grocers in the Northeast Victoria region.
- Grow sales by 50% year-on-year (YOY) to reinvest into the business.
- Grow the brand significantly enough to enable innovation and growth...