Billion Dollar Baby: Leveraging Mobile Technology for Research Applications in India
Madhumita Chakraborty and Sandeep Arora
The multiplicity of languages and ethnicity, geographical spread, low literacy levels and a large rural audience brings operational challenges to reaching India's diverse audience.
Billion Dollar Baby: Leveraging Mobile Technology for Research Applications in India
Madhumita ChakrabortyConsumer Insights, PepsiCo International (Beverages BU), India
Sandeep AroraDatamatics Global Services, India
INTRODUCTION
India is characterized as...