Billa (Austria) – Billa Testbox
Campaign Title Billa TestboxBrand BillaCategory A10 Retailers & Mail Order, B2 InnovationMedal BronzeAgency Euro RSCG 4D
SUMMARY
On a quarterly basis, 80,000 members of Austrian supermarket Billa's BILLA Club...
Billa (Austria) - Billa Testbox
This brief paper dicusses a campaign by Austrian supermarket Billa, during which, on a quarterly basis, members of BILLA Club with the highest purchasing power received a gift box.
