Bill & Melinda Gates Foundation: Wear a mask

A campaign by the Bill and Melinda Gates Foundation, a non-profit charity organisation, helped increase the wearing of masks to prevent COVID-19 in India.

Campaign details

Brand: Bill & Melinda Gates FoundationBrand owner: Bill & Melinda Gates FoundationEntrant company: McCann India, MumbaiMarket: IndiaSector: Charities & voluntary organisationsMedia channels:Online video, Outdoor, out-of-home, Radio...