Bill & Melinda Gates Foundation: National Interactive Platform That Initiated Conversation Amongst Newlyweds

The Bill & Melinda Gates Foundation used a 360-degree approach to speak to newlywed couples, and change the family-planning narrative in an attempt to tackle early pregnancy in India.

Summary

Population growth continues to plague in India.

Married couples in small towns and rural India have been repeatedly chased to control family size.

But 65% of pregnancy in India happened in the 1st year of marriage itself.

When we delved deeper, w

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