Bill & Melinda Gates Foundation: National Interactive Platform That Initiated Conversation Amongst Newlyweds

The Bill & Melinda Gates Foundation used a 360-degree approach to speak to newlywed couples, and change the family-planning narrative in an attempt to tackle early pregnancy in India.


Population growth continues to plague in India.

Married couples in small towns and rural India have been repeatedly chased to control family size.

But 65% of pregnancy in India happened in the 1st year of marriage itself.

When we delved deeper, w

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands