Bike Bazaar: Restoring Dignity of the Non-Creditworthy

Pranav Shetty, Nilesh Fatnaney

Bike Bazaar, the automotive bike retailer, developed a unique loan model for a previously overlooked target audience to grow its business in India.

Campaign details

Brand: Bike Bazaar Brand owner: Wheels EMI Pvt Entrant company: The WombIdea creation: The Womb Mumbai Market: India Sector: Motorcycles, bikes Media channels: Online video, Outdoor, Out-of-home Budget: Up to 500k

Executive summary

They need a two-wheeler...

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