Bike Bazaar: Restoring Dignity of the Non-Creditworthy

Bike Bazaar, the automotive bike retailer, developed a unique loan model for a previously overlooked target audience to grow its business in India.

Campaign details

Brand: Bike Bazaar Brand owner: Wheels EMI Pvt Entrant company: The WombIdea creation: The Womb Mumbai Market: India Sector: Motorcycles, bikes Media channels: Online video, Outdoor, Out-of-home Budget: Up to 500k

Executive summary

They need a two-wheeler to fuel their progress journey. But every bank considers them ineligible for getting a bike loan, just because they earn an irregular income without any formal proof. A rejection so unfair that their self-respect and dignity have taken a hit.

This was the plight of...

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