Bigpay: Uncensored With Money

Saad Mir, Krishna Kumar

Bigpay, a digital payment app, increased financial literacy and online engagement from Gen Z in Malaysia by communicating common financial challenges month by month online with shareable memes.

Campaign details

Brand: BigPay Brand owner: BigPay Entrant company: Lion & LionIdea creation: Lion & Lion Kuala Lumpur Market: Malaysia Sector: Digital payments Budget: No budget

Executive summary

Bigpay, a digital payment app, was falling behind larger and...

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