Big families. Stretching the domain of brands
Cecília Russo and Jaime Troiano
The past century was marked by the birth of nearly every brand we know and consume today. In the 21st century, on the other hand, brands will multiply their portfolio into different products and services.
Big Families
Stretching the Domain of Brands
Cecília RussoTroiano Consultoria de Marca, Brazil
Jaime TroianoTroiano Consultoria de Marca, Brazil
INTRODUCTION
When consumers consider buying a new product, the lack of experience and familiarity with this...
