BIC: Getting Lit with Snoop Dogg & Martha Stewart

BIC, a pen and lighter brand, promoted its new EZ Reach lighter in the USA by highlighting its various uses.

Bic Gets Lit

With Snoop Dogg & Martha Stewart

The BIC pocket lighter has been a cultural touchstone since it was launched in 1973, when "Flick my BIC" became part of the popular lexicon. The family-owned brand is the market leader and most recognized...