Bic Corporation: Flick Your Bic campaign

Socit BIC S.A., founded in France in 1953, revolutionized the ballpoint pen industry when it introduced its highly successful disposable product to the United States in 1959.

Bic Corporation: Flick Your Bic campaign

Judson Knight

Overview

Socit BIC S.A., founded in France in 1953, revolutionized the ballpoint pen industry when it introduced its highly successful disposable product to the United States in 1959. The company eventually...