Over the course of the month of December 2021, BIC ran campaigns for its Soleil Click 5 women’s throw-away razor, Comfort 3 Hybrid men’s razor, and BodyMark, a temporary tattoo-marker. These ads were run on media channels outside of Walmart’s properties using the Walmart DSP.
BIC first looked at the products’ inventory in physical stores and gave its digital marketing team access to this information, something which they had not had previously. This was shared with the marketing team in order to run local ad campaigns directing shoppers to Walmart stores where the inventory was known to be high.
BIC...