Bic - Failsafe

The pen category is highly competitive, price sensitive, focused heavily on national accounts sales and hence, more often than not, driven by price promotions.
Agency: SMARTAuthor: Ashley Farr

Bic – Failsafe

Finalist – Campaign for Established Product Brands

Agency: SMARTClient: Bic CorporationProduct: Bic Pens

SYNOPSIS

The aim of this paper is to demonstrate the value of understanding your target audience...

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