Beyond words - new partnerships in translation

This article discusses the problems researchers have in communicating insights, translating them into formats which client and other audiences can understand.

Beyond words – new partnerships in translation

Lucy BlakemoreGravity Planning & Research Ltd, United Kingdom

Lekshmy Parameswaran and László HerczeghFuelfor, Spain

Science is about discovery, but it is also about communication. An idea can hardly be said to exist if you do not awaken that same idea in someone else.” Marcus du Sautoy, Professor of Mathematics and Charles Simonyi Professor for the Public Understanding of Science, Oxford University


Replace 'science' with 'insight' in the quote above, and you've captured the essence of why we felt this paper...

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