Beyond wealth and poverty

Neil Higgs

How people process information and make everyday decisions can be affected by many factors. One's life circumstances is one, this being routinely measured by socio-economic status measures.

Beyond Wealth And Poverty

A new model measuring well-being and everyday quality of life

Neil Higgs Research Surveys (Pty) Ltd, SA

Introduction

In the consumer world, the role of the marketing researcher is, in part, to measure and understand consumers what they do, why they do it, what they think and feel, why they think and feel it, and what their information and decision processes are.

To these ends, we look for variation between people in our efforts to understand why different people do, think and feel things differently. Once we have found (suitable) variation, we either...

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