Beyond the hype: What marketers need to know about crypto

Simon Kearney

Crypto continues to play an outsized role in the cultural conversation and the minds of marketers in 2022.

Whether it’s brands placing their bets and diving deep into the metaverse, celebrities spending big on NFTs, or publicly traded companies adding Bitcoin to their balance sheets, crypto continues to play an outsized role in the cultural conversation and the minds of marketers in 2022.

While the hype is apparent, understanding of or agreement on what crypto means for marketers is less clear. Depending on how you see it, crypto is either the future, a fad or a Ponzi scheme developed by and for the rich. The truth is we’ve only just scratched the surface when...

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