Hype cyclescome and go, and yesterday’s supposedly world-changing technology can quickly become today’s punchline – remember the fear and excitement around the metaverse a year or two ago? So it’s tempting to suggest that the current buzz around AI is...
Beyond the hype on ChatGPT: Opportunities and challenges for marketing
In this article, Imagination’s Tom Gray reflects on the opportunities and challenges posed by AI tools such as ChatGPT for marketing.
