Beyond the hype on ChatGPT: Opportunities and challenges for marketing

In this article, Imagination’s Tom Gray reflects on the opportunities and challenges posed by AI tools such as ChatGPT for marketing.

Hype cyclescome and go, and yesterday’s supposedly world-changing technology can quickly become today’s punchline – remember the fear and excitement around the metaverse a year or two ago? So it’s tempting to suggest that the current buzz around AI is...

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