Beyond the COVID-19 curve, health will remain at the center of consumer decision-making

Examines the current global healthcare landscape and explores the COVID-19 pandemic’s impact on consumers, based on Publicis Health’s “Life Under the Curve” research throughout the health crisis.

This article is part of the May 2021 Spotlight US series, "How the pandemic has changed US healthcare marketing." Read more

Uncertainty typically elicits two responses: preparedness and procrastination. Over the past year, when COVID-19 upended any semblance...