Beyond the bells and Whistles Project management Tools

Barbara A. Lopez

This article describes AdiX (Advertising Information Exchange), an advertising agency management tool, which enables client and agency to track projects and campaigns (even complex, multinational ones) and determine their accountability on a continuous basis.

Beyond the Bells and Whistles Project Management Tools

One developer put a mirror up to agency process to find a solution

Barbara A. Lopez, Aalgroup, Inc.

What is the biggest challenge facing the advertising community today? Well, we mean besides declining client media budgets and the prediction-turn-reality that the fourth quarter will see sluggish TV ad spending and a proliferation of new ad formats for the web. For most agencies, it’s finding a way to meet the growing client demand for access to agency-managed project status, budget and media information in 24/7 real-time. And with all this...

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