Beyond online advertising - lessons about the power of brand websites to build and expand brands

The overall objective of the paper is to share the results of over five years long analysis of leading consumer websites that demonstrates how many leading brands have underutilized the marketing capacity of their websites.

Beyond online advertising - lessons about the power of brand websites to build and expand brands

Laurent FloresCEO, CRMMetrix, Inc., France and United States

Harald EltvedtCRMMetrix, Inc., United States

“Over 85% of the traffic to leading branded...