Beyond omnichannel retail to convergent commerce
Alison Chaltas, Norrelle Goldring and Jane Lattimore
Proliferating digital commerce channels mean brands need to de-average channels, touchpoints and shopper segments to create seamless experiences across the evolving customer journey.
Customer journeys in an omnichannel world
This article is part of a series of articles from the WARC Guide to customer journeys in an omnichannel world. Read more
In the last decade, retail channels and consumer engagement touchpoints have both mushroomed....
