Beyond Media?
While 'traditional' media have fragmented and proliferated, and been joined from time to time by 'new media', thinking about the marketing mix has increasingly recognised that, in Sergio Zyman's words, 'everything...
While 'traditional' media have fragmented and proliferated, and been joined from time to time by 'new media', thinking about the marketing mix has increasingly recognised that, in Sergio Zyman's words, 'everything...
WARC subscribers can sign in to keep reading