Beyond media plans

The traditional 'rules' of marketing are undergoing serious re-examination as companies seek new ways to build strong brands in the post mass-media era.

Beyond Media Plans

Brand experience strategy

Hans Ulrich KrauseProcter & Gamble andOscar JamhouriIntegration

Background: A Robust Technique to Measure the Intrinsic Values of Contacts from the Consumer's Perspective

Connecting a brand with its...