Beyond Juneteenth: How brands can build essential skills to take a stand in culture

Rahul Roy

Details learnings for marketers looking to engage more authentically with diverse and multicultural communities as brands learn to navigate a rapidly shifting world of communications affected by cultural forces.

It’s been a year since long-simmering racial unrest spiked during the heart of the pandemic in the aftermath of the murder of George Floyd. For many, these last few weeks have been a time of reflection, and as we head into Juneteenth, which commemorates the day US slaves were emancipated, perhaps this has been heightened even more so.

For marketers, it’s an opportunity to look at what we believe brands have learned over the last year as Corporate America is now seen as the driving force toward a more equitable world. The realization is growing that – ultimately – addressing...

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