Growth, growth, growth has been the UK government’s mantra in recent weeks – for better, and for worse. But for business, in an economic crisis, is still going for growth the smartest approach? Come to mention it, irrespective of economic conditions, what should ‘growth’ mean?
Some might think now’s not the time to question such accepted wisdoms. But looked at another way, the timing has never been better. That’s because re-thinking growth strategy isn’t just important to weather the immediate economic storm – it’s critical for surviving and thriving what happens after.
Consider the wealth of advice about marketing in...