Beyond data gathering

Laurent Flores and Rex Briggs

The authors of this paper argue that the rise of new technologies such as databases and the Internet offer both new challenges and opportunities to the market research industry.

Data management
Customer relationship management
Online panels & communities

Beyond data gathering

Implication of CRM systems to market research

Laurent Flores CRM Metrix andRex Briggs Marketing Evolution

INTRODUCTION

Over the last few years a new industry and 'buzzword' have emerged. CRM or Customer Relationship Management has an annual...

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