Beyond Brand - Power Of Experience Branding

The author argues that the concept of branding is now moving on to encompass experiences that integrate brands into the lifestyles of its consumers.

Beyond Brand – The Power of Experience Branding

A positive experience creates a successful brand

Peter Post, Post & Partners

Rem Koolhaas, the Dutch architect known for his simple, but startling designs, is designing three U.S. stores for Prada....