Beyond benchmarking – concept performance across countries
Annelies VerhaegheInSites Consulting, Belgium
Kristof De Wulf and Niels SchillewaertInSites Consulting; and Marketing, Vlerick Leuven Gent Management School, Belgium
Filip De BoeckInnovation Research, InSites Consulting, Belgium
INTRODUCTION
Innovation is more than ever a key differentiator in the marketplace, critical for the future prosperity of companies and taking up ever increasing amounts of corporate spending (Cohen, Eliashberg and Ho, 2000). A recent study of the Boston Consulting Group (2007) including the responses from 2,468 senior executives in 58 countries revealed that 66% included innovation in their top three strategic...