Beware the siren voices of innovation

Large marketing companies are seldom good at radical innovation, because this process is inherently unpredictable, and as likely to be as due to luck as much as to skill.

Beware the siren voices of innovation

Anthony FreelingAshridge Strategic Management Centre and a freelance consultant

It is a funny thing that people who write and think about strategy and about marketing almost never seem to read each other's books and...

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