Provocateur
Promoting to kids: ad overload?
- 'Nothing in excess' (inscription on the Temple of Apollo at Delphi).
Children, innocents? Get real! Although there is no record of a tot's first words being 'I want', the phrase is not long in coming....
Between the Lines
This article on advertising to children argues that while the 'marketing corrupts the innocent' lobby should not be taken too seriously and that children, especially older ones, are sophisticated consumers, there is an excess of commercial messages to children.
