In his regular look at the U.S. media scene, Joe Mandese reviews the two main themes of the Annual Media Conference of the AAAA (American Association of Advertising Agencies) – media agency accountability and the changing media usage patterns of consumers.
Media Ink
Between a rock and a hard
place
Joe
Mandese
If
the annual media
conference of the American
Association
of Advertising Agencies (AAAA) serves as
a
once-a-year benchmark on the current thinking ofUS
media shops, then the venue of this year's conference
the Hard Rock hotel in Orlando,
Florida struck what
for
many was an ironically appropriate metaphor: USmedia
agencies, it implied, are stuck between a rock and
a
hard place. Actually, if the themes and issues circulatingaround
this year's trade...