Between a rock and a hard place

In his regular look at the U.S. media scene, Joe Mandese reviews the two main themes of the Annual Media Conference of the AAAA (American Association of Advertising Agencies) – media agency accountability and the changing media usage patterns of consumers.

Media Ink

Between a rock and a hard place

Joe Mandese

If the annual media conference of the American Association of Advertising Agencies (AAAA) serves as a once-a-year benchmark on the current thinking ofUS media shops, then the venue of this year's...