Better Understand Your Customers
Data mining, customers and the web
Thomas KhabazaSPSS Advanced Data Mining Group and Alex NippeCredit Suisse
Introduction to Analytical CRM
Analysing the customer
In the modern business world, organisations are increasingly focused on their customers. Managing the relationship with the customer is an essential element for the success of a business (see for example Curry 1998, 2000). This Customer Relationship Management (CRM) is conceived as having three components:
- an operational component which enables a distributed organisation...