Better television audience measurement through the research integration of set-top box data. Phase Two

This paper is primarily the report of two different major applications of set-top box data. One application involves the full-time measurement of all 300+ channels over a 12-week period in 8,700 set-top boxes in 6,292 homes in one U.S.

Better Television Audience Measurement through the Research Integration of Set-Top Box Data

Phase Two

Bill HarveyOpenTV Research, United States

BACKGROUND

In June 2002, the author, with co-authors of the previous paper in this series Tony Jarvis, Senior Vice...