Better Homes and Gardeners

Nearly half of all consumers say they either garden, or work in the yard, in their spare time for fun and enjoyment.

Better Homes and Gardeners

Spring has not sprung as much as it has arrived tentatively. Nonetheless, April is National Garden Month in the United States. The state of their lawns and what will be coming up soon in those currently barren pots is of concern to a growing share of the population. According to the National Gardeners Association (NGA), consumer spending on lawn and ga While traditional gardening may evoke images of grandmothers with trowels, today's consumers are proving that gardening is far more than a sedentary pastime for retirees. This week's MONITOR Minute examines the opportunity for marketers to address green-thumbed consumers of all ages.

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