What we know about sensory marketing

This article provides guidance and extended reading on using the senses in marketing, cutting through clutter with positive associations and subconscious purchase drivers.

Sensory marketing can give brands a competitive edge. In cluttered and competitive environments, sensory triggers can stimulate positive brand associations and activate subconscious purchase drivers. While it may be difficult to quantify the exact commercial value of sensory assets, their impact on brand value should not be overlooked.

Definition

Sensory Marketing appeals to one or more of the five human senses: touch, taste, smell, sound or vision. It engages on an emotional level and aims to capture consumers’ attention and influence purchase behaviour.

Key insights

1. AR creates immersive, emotionally connecting and effective ad experiences

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