Pinterest is a social platform to reach engaged, information seeking consumers by their interests. Usage is skewed towards women and it is particularly used when planning ahead for events and when looking for inspiration. Successful brands provide helpful, relevant, curated content, communicated through aspirational images and videos. Visual search offers a new way for brands to reach consumers with relevant products and information.

Definition

Pinterest is a visual communications app which is used as an online, digital pinboard. Content is bookmarked by 'pins' and different topics are grouped and streamlined using boards. Users can follow other members and 'repin' to share their content.

As of August 2019, Pinterest has over 300 million users, over half of which are based outside of the US, and 85% of which access Pinterest via mobile devices.