LinkedIn, the social networking site aimed at business professionals, allows brands to set up a company page where they can post company updates, attract followers and drive engagement. Further, marketers can fine-tune their targeting by using the information available on users' profile, such as job position and industry sector. The platform, which is owned by Microsoft, offers advertising capabilities to help B2B and B2C marketers better target their audiences.

Definition

LinkedIn operates the world's largest professional network on the internet. It has over 610 million members in over 200 countries and territories. LinkedIn has also developed into a popular content platform, with over 100,000 articles posted each week. The network offers a number of tools to help brands raise awareness and generate leads, including sponsored content and emails, as well as display, and dynamic ads, which offer targeting options.

Key insights

1. LinkedIn can help target the fastest-growing segment of the US population – Asian Americans